Send location-specific content recommend nearby stores, local offers, etc. . Segment your subscribers as precisely as possible, then create targeted posts for each segment. Need an example? Groove uses subscriber behavioral data to segment their email list and ease their onboarding experience. Subscribers who signed up for Groove's newsletter, but have since stopped responding, receive emails like this one from Groove Image via Groove The email copy and CTA are aimed at measuring user sentiment through customer support.
But subscribers who regularly read Groove's emails get product demos and usage tips in their emails, with the goal of keeping them happy, engaged, and loyal to the brand . Such hyper-targeted emails will undoubtedly improve customer engagement and retention. What's more, personalized emails mobile number list also need to be perfectly timed to match a consumer's moment of need. For example, a customer who has wishlisted a product can quickly convert if they receive an attractive coupon for that item. Similarly, a visitor who spends a lot of time browsing a product category may buy something if they receive a friendly email with product recommendations from that category.
But how do you recognize suitable moments for sending personalized emails? You can't view each customer's movements through your site individually , but you can monitor their actions as a segment. These are synchronized with your website , CRM system and sales tools so that they can be activated automatically when a user performs a certain action subscribe, complete the first transaction, abandon the shopping cart, confirm an order, request a return, etc. . By putting your email workflows on autopilot , you never miss a conversion opportunity, which is what a good customer retention strategy is all about.